The Best Guide to Social Media Marketing: Follow these 5 easy steps to help you

social media marketing

The importance of social media marketing in the modern online business world

Social media marketing is one of the most important aspects of online marketing. Every digital marketing strategy should have some form of social media elements.  It has been considered as the most effective way to reach out to a target audience. No matter what the demographic, there is a social platform that could be used to promote your business. 

What are the components of SMM?

In the marketing world, there are many acronyms that are used to describe different components of a campaign. One of them is SMM., which stands for Social Media Marketing. This typically involves both organic posting and advertising strategies using paid elements of social media marketing

SMM is an umbrella term for marketing using all social media platforms and their respective networks, such as Facebook, Twitter, Instagram, YouTube, LinkedIn etc.

What are the different types of SMM?

As we outlined, SMM stands for Social Media Marketing, which is a process of promoting a product or service through social media platforms. Is your business using this at the moment?  There are many types of SMM, but the most common are organic posts and paid advertisements on social media platforms like Facebook and Instagram.

Most companies use organic posts because it is free and they can post as much as they want to their followers without any limits or restrictions from the company’s side. Paid advertisements can be seen by a larger number of people but there is also a limit to how many times you can post them in a day or week depending on the company’s policy.

What are the best practices for successful SMM?

Successful social media marketing is about understanding what works for your business and audience. It’s about finding the best practices that will help you get the most engagement, followers, and conversions from your social media marketing campaigns.

There are many factors that can affect how successful a campaign is. From the quality of posts to the frequency of posts, there are many factors that can influence how well a campaign does. With so many variables at play it can be hard to know which practices will work best for your business or audience.

Have a plan for your content but don’t be afraid to be fun and spontaneous. 

That’s why we’ve created this easy guide to help you navigate through all the different options and find what will work best for you!

What are the 5 most used SMM channels and how should you use them? Let’s look at the statistics. 

It is important to understand how to use the 5 most used SMM channels and how you should use them to get the best results.

The top 5 social media channels are Facebook, Instagram, Twitter, LinkedIn and TikTok. The best ways to use these channels are by creating content that is specific to each platform and by using hashtags when you’re posting on Instagram or Twitter. Each platform has its own audience that suits different business markets. 

Number of monthly active usersLargest age groupGenderTime spent per day
Facebook2.91 billion25-34 (31.5%)43% female
57% male
(no data on other genders)
33 minutes
Instagram2 billion25-34 (31.2%), with 18-24 close behind at 31%48.4% female
51.8% male
(no data on other genders)
33 minutes
TikTok1 billion10-19 (25%)61% female
39% male
(no data on other genders)
89 minutes per day
Twitter211 million (up from 187 million)18-29 (42%)38.4% female
61.6% male
(no data on other genders)
31 minutes
LinkedIn810 million25-34 (58.4%)48% female
52% male
(no data on other genders)
63% of LinkedIn users access the network weekly, and 22% daily

It is also important to keep an eye on your analytics and make sure that your posts are being seen by the right audience.

It is important to post content that your target audience will find interesting and useful. I#This can be as simple as doing some research on trending topics within your industry or by doing an analysis on your direct competitors. 

Let’s look at a successful social media campaign as an example 

Weetabix and Heinz collaboration

Platform: Primarily on Twitter and TikTok

What Weetabix did: The high-fibre cereal trolled a nation with an oddball collaboration with Heinz beans back in February 2021.

social media marketing

People who run brand accounts on social media probably know that it’s not always appropriate to be 100% truthful. If you are going to bend the truth a little, here are some things you can learn from brands that do it well: The Weetabix company sparked a national debate by posting a picture of their product and suggesting they be served with beans. The marketing stunt got over 36k retweets, 68k quote tweets, and 131k likes.

Why it worked: What’s funny about this photo in particular is how normal it is, shot like any other photo of a balanced breakfast and accompanied by earnest-seeming text. “Why should bread have all the fun, when there’s Weetabix?” the tweet asks innocently. Some people (and tons of brands!) saw the joke right away and weighed in with their own cheeky commentary, but others assumed it was a genuine pairing suggestion and couldn’t resist reacting with outrage.

TikTok users even started making videos of themselves trying the pairing suggestion.

What you can learn: First off: straight up lying to your audience is probably not a great business move. But if you run a brand account that can appropriately use a little bit of playful humour, there’s a lot of fun to be had with throwing out a comedic offer to your followers


How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)

What does the future hold for Social Media Marketing?

In conclusion, the future of social media is still unclear. There are lots of exciting developments happening as people become more engaged with brands online. It is hard to say what will happen in the next few years. We can only hope that it will be a better place and more entertaining as it is now. Businesses can take advantage of the wide possibilities it brings to expanding their brand.

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